Are you socially-responsible with your beauty choices?
by P R Gayathri
by P R Gayathri
Most of the time, bestowing our trust in wrong beauty products has proved detrimental effects on our skin and hair making us go undercover; hiding from friends, saying no to any get together just because your skin doesn’t co-operate and pimples are as much excited as you for the upcoming event on your list. Though you can blame your food intake and stress to some level, it’s equally important to turn that beauty serum in your hand and read out its ingredients. Let me paint the picture right, how do you feel if that burgundy lipstick of yours was first tested on little mice in a laboratory? What do you feel about dabbing your lips with a balm made with wax extracted from a pig’s forearm? Well, that was just an instance, the reality is even more brutal and disgusting! And that’s exactly why one should change their beauty philosophy and rely on vegan and cruelty-free brands to gain the benefits of what you are paying for. While cruelty-free formulations hurt no animals in their making process in the name of trial and testing, vegan products rejoice in the use of only natural ingredients and no animal fats or derivatives.
Going cruelty-free and vegan is better for your soul not just with the thought of hurting no animals but also the fact that you are investing in values and not products. Adopting a holistic and vegan lifestyle lets your skin breathe fresh and thus cruelty-free products are better for your skin and help your skin age well.
Interestingly there are n number of homegrown brands creating vegan and cruelty-free beauty products hoping for a better earth and healthier people. Here we have curated some amazing vegan, cruelty-free, organic beauty brands that you can reserve some space for on your shelf.
Keeping it natural and pristine, Anveya is a tech-driven natural, organic, and cruelty-free beauty brand promoting healthy and conscious living. Avoiding any means of animal testing, the brand stands true to its core value. Maybe we should reconsider our daily- shampoos and see what’s got to do with your hair fall and dry scalp.
Craving a sustainable path in hair care this homegrown brand relies on its natural ingredients to beat the synthetic alternatives with their effectiveness.
Well, lip balms are an unavoidable part of your skincare routine, especially during these freezing winters. Applying it over 20 times a day, let me remind you with some amount going inside your stomach you better make sure your choice of product is clean. With the concept of “Clean Compatible”, the brand is free of harmful and toxic chemicals and is 100% Vegan.
Bare Body Essentials
As the name itself says the brand imbibes the natural way of concoctions.100% vegetarian, cruelty-free, FDA-approved, and paraben-free Bare Body creates a holistic way of embracing beauty products. This particular winter special aid is lightweight and provides the skin ultimate freshness and is said to protect it from water loss for up to 72 hours.
With naturally sourced ingredients and formulation, Digvijaya Herbals is a 100% natural and organic beauty brand operated by an all-women team. If you are up with making a conscious decision to use chemical-free products and in adapting environmental-friendly solutions, here is another option for you. With the summer on the way, get your SPF ready and also make sure to check out its composition cause your skin deserves only the best and the best is always organic.
Aashka Goradia’s brainchild RENÉE is a 100% cruelty-free, paraben-free and FDA-approved homegrown beauty brand. Promising an impurity-free and nourishment-full skin, their post-makeup texture-fix oil is what you need to end the night with. The beauty sleep is not a myth and you can elevate its results by using an amalgamation of natural oils to get the natural glow and wake up like a diva
Another homegrown organic brand in the Vegan and the cruelty-free bandwagon is Juicy chemistry. Stating that personal care is an essential and a basic luxury, the brand formulates without any preservatives, additives, synthetic oils, or perfumes getting your skin and hair the right mix of healthy ingredients. Remember that your premature grey hair, weak and brittle hair can also be due to the toxic chemicals in your hair care products; which is why you should turn your beauty regime the green way.
Deriving goodness from nature, this homegrown brand features vegan and cruelty-free products that integrate quality with sensitivity. With a varied range of pragmatic choices for conscious Indians, Plum is India’s first 100% vegan beauty brand. Their Scrub + butter vanilla vibes is said to have instant results, making them a go-to solution for vegan skincare.